Client file size/type requirements

*This work should appear in your stand-alone professional practice page and then be used as and where required in your main design sheet contextualised with your current work. 

When you secure a commission to produce digital work with a client you cannot assume that the client understands what they need from you in terms of...

File type

Size of file

How it will be delivered

Who owns the copyright to the images

Rights of use

If you're commissioned by a new company, or one that doesn't normally work direct with photographers it will have to be you that educates the client with regards how this part of the process works. Quite often the person you deal with will have no idea of what you're talking about if you get technical with them. All they'll know is that they want pictures of 'X' or 'Y'.

You will have to basically educate them in the basics.

The example here "Musto" relates to a clothing brand

The biggest take away from this and the thing that you need to clearly show that you're aware of, is the fact that you don't dictate how this is done - the client does, so you shoot each individual image for the client and then they'll potentially expect you to save the file in a number of sizes and formats to suit their needs when they use the images... Some might be destined to be sent to a printer in one form and others will be sent to their IT/media dept to be put on websites as 72dpi jpeg or PNG's and others will be saved to be used to view in meetings. You have to liaise and ascertain what it is they need, or as mentioned above suggest and explain why they might need the images in a range of types and file sizes and in fact almost teach them.

You have to expect that they know nothing or have been working with cowboys previously. 

The ball park industry standard if not stipulated and requested is generally accepted as being 300dpi at A4 in size.